Privacy Policy

Last updated: 27 July 2026

Little Ones Universe respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit littleonesuniverse.co.uk, place an order, communicate with us, or otherwise use our services.

We process personal information in accordance with applicable United Kingdom data protection legislation, including the UK General Data Protection Regulation and the Data Protection Act 2018.

1. About Little Ones Universe

For the purposes of applicable data protection law, Little Ones Universe is responsible for deciding how and why your personal information is processed.

Business name: Little Ones Universe
Business address: 63–66 Hatton Garden, London EC1N 8LE, United Kingdom
Website: littleonesuniverse.co.uk
Email: contact@littleonesuniverse.co.uk
Telephone: +44 20 8829 9526

Business hours:

Monday to Friday: 9:30 AM–5:00 PM
Saturday: 9:00 AM–5:30 PM
Sunday: Closed

2. Personal Information We Collect

The information we collect depends on how you interact with our website and services.

Information You Provide Directly

We may collect personal information that you provide when you:

Place or attempt to place an order.
Create or manage a customer account.
Contact our customer service team.
Subscribe to marketing communications.
Submit a review, enquiry, form, or other content.
Request a return, refund, exchange, or cancellation.

This information may include:

Your full name.
Email address.
Telephone number.
Billing address.
Delivery address.
Account login information.
Order and transaction details.
Products viewed, purchased, returned, or exchanged.
Communications and correspondence with us.
Marketing preferences.
Any other information you choose to provide.

Payment Information

Payments may be processed by secure third-party payment providers.

Depending on the payment method selected, the payment provider may collect information such as your card details, billing information, or payment account details. Little Ones Universe does not normally receive or store complete payment-card information.

Payment providers process your information in accordance with their own privacy policies and security procedures.

Information Collected Automatically

When you visit or use our website, certain information may be collected automatically through cookies, server logs, pixels, and similar technologies.

This may include:

Your Internet Protocol address.
Browser type and version.
Device type and operating system.
General location information based on your IP address.
Pages, products, and links you view.
Dates and times of website visits.
The amount of time spent on particular pages.
Referring websites or search terms.
Website interactions and navigation activity.
Cookie identifiers and similar technical information.

We use this information to operate the website, understand how visitors use it, improve performance, maintain security, and provide a better shopping experience.

Information Received from Third Parties

We may receive information from organisations that help us provide our services, including:

Payment providers.
Delivery and logistics companies.
Ecommerce and website platforms.
Fraud-prevention providers.
Analytics services.
Advertising and marketing platforms.
Social media platforms, where you interact with our business through those services.

3. How We Use Personal Information

We may use your personal information to:

Process, confirm, and fulfil orders.
Collect and manage payments.
Arrange delivery of purchased products.
Send order confirmations, delivery updates, and service messages.
Manage returns, refunds, exchanges, and cancellations.
Respond to enquiries and provide customer support.
Create and administer customer accounts.
Verify transactions and prevent fraudulent activity.
Protect our website, customers, and business from misuse or security threats.
Maintain accurate financial, tax, and business records.
Improve our products, services, website, and customer experience.
Analyse website traffic and shopping activity.
Personalise website content where permitted.
Send marketing communications where you have consented or where otherwise permitted by law.
Manage customer reviews, promotions, or surveys.
Establish, exercise, or defend legal claims.
Comply with legal, regulatory, accounting, and law-enforcement requirements.

We will not use your personal information for purposes that are incompatible with those described in this Privacy Policy unless permitted or required by law.

4. Lawful Bases for Processing

We only process personal information when we have a valid legal basis for doing so.

Depending on the circumstances, we may rely on one or more of the following lawful bases:

Performance of a Contract

We process information where it is necessary to enter into or perform a contract with you. This includes processing your order, taking payment, arranging delivery, and managing returns or refunds.

Legal Obligations

We may process and retain information where necessary to comply with legal duties, including tax, accounting, consumer-protection, fraud-prevention, and regulatory requirements.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

These interests may include:

Operating and improving our business.
Providing effective customer service.
Understanding how customers use our website.
Preventing fraud and protecting website security.
Maintaining business and transaction records.
Promoting our products to existing customers where permitted by law.
Establishing or defending legal claims.

Consent

We may rely on your consent for certain activities, such as optional marketing communications or non-essential cookies.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.

5. Marketing Communications

We may send you information about products, offers, or updates where:

You have provided your consent.
You have previously purchased from us and applicable law allows us to contact you about similar products.
Another lawful basis permits the communication.

You may unsubscribe at any time by:

Selecting the unsubscribe link in a marketing email.
Adjusting any available account preferences.
Contacting us at contact@littleonesuniverse.co.uk.

Even after opting out of marketing, you may continue to receive essential service communications relating to your orders, payments, account, deliveries, returns, or legal notices.

6. Cookies and Similar Technologies

Our website may use cookies and related technologies to:

Enable essential website features.
Remember your shopping basket and preferences.
Keep the website secure.
Measure website traffic and performance.
Understand how visitors interact with the website.
Support analytics, personalisation, and advertising where permitted.

Some cookies are necessary for the website to function and cannot be disabled through our systems. Other cookies will be used only where the required permission has been obtained.

You can manage cookies through the cookie controls available on our website and through your browser settings. Disabling certain cookies may affect website functionality or your shopping experience.

More information about the cookies used on our website should be provided in our Cookie Policy or cookie-preference tool.

7. Sharing Personal Information

We may share personal information with carefully selected service providers where necessary to operate our business and deliver our services.

These providers may include:

Payment processors and financial institutions.
Delivery, courier, and logistics providers.
Website hosting and cloud-storage providers.
Ecommerce platforms and technology suppliers.
Customer-support and communications providers.
Analytics and website-performance providers.
Marketing and advertising providers.
Fraud-prevention and cybersecurity services.
Accountants, auditors, insurers, lawyers, and professional advisers.
Government departments, regulators, courts, law-enforcement authorities, or tax authorities where required.

Service providers are permitted to use personal information only for the agreed services and must apply appropriate privacy and security measures.

We may also disclose information:

Where required by law or a valid legal request.
To protect the rights, property, or safety of Little Ones Universe, our customers, or others.
In connection with a business sale, merger, restructuring, investment, or transfer of assets.

We do not sell or rent your personal information.

8. International Data Transfers

Some service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate legal safeguard is in place. Depending on the destination and circumstances, these safeguards may include:

A recognised adequacy regulation.
Approved contractual protections.
The United Kingdom International Data Transfer Agreement.
The United Kingdom Addendum to approved standard contractual clauses.
Another transfer mechanism permitted by applicable data protection law.

We may also carry out appropriate transfer-risk assessments where required.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The retention period may depend on:

The nature and sensitivity of the information.
The length of our relationship with you.
Contractual and customer-service requirements.
Tax, accounting, and regulatory obligations.
Fraud-prevention and security requirements.
Applicable limitation periods.
The need to establish, exercise, or defend legal claims.

For example, certain transaction and financial records may need to be retained after an order has been completed to satisfy legal and accounting obligations.

When personal information is no longer required, it will be securely deleted, destroyed, or anonymised.

10. Data Security

We use appropriate technical and organisational safeguards designed to protect personal information against:

Unauthorised access.
Accidental loss.
Improper use or disclosure.
Unlawful alteration.
Destruction or damage.

These measures may include access controls, secure hosting, encryption, staff procedures, monitoring, and the use of established payment providers.

Although we take reasonable precautions, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

Request access to the personal information we hold about you.
Request correction of incomplete or inaccurate information.
Request deletion of your personal information.
Ask us to restrict the processing of your information.
Object to certain processing, including direct marketing.
Request the transfer of eligible information to you or another organisation.
Withdraw consent where processing is based on consent.
Raise concerns about decisions made solely through automated processing, where applicable.
Submit a complaint to the relevant data-protection authority.

Some rights are subject to legal conditions and exceptions. We may therefore be unable to fulfil a request in every situation.

To exercise a privacy right, contact:

Email: contact@littleonesuniverse.co.uk
Telephone: +44 20 8829 9526
Postal address: 63–66 Hatton Garden, London EC1N 8LE, United Kingdom

We may need to request information to confirm your identity before responding. We will not normally charge a fee, although a reasonable fee may apply where permitted by law for requests that are manifestly unfounded, excessive, or repetitive.

12. Complaints

Please contact us first if you have a concern about how we collect or use your personal information. We will make reasonable efforts to investigate and address your concern.

You may also have the right to complain to the Information Commissioner’s Office, the United Kingdom’s independent data-protection regulator.

Further information about making a complaint is available through the Information Commissioner’s Office.

13. Children’s Privacy

Our website and services are intended for adults who are able to make purchases.

Although we sell products that may be intended for babies or children, the website is not designed for children to use independently. We do not knowingly collect personal information directly from a child who is not legally able to provide valid consent.

Where a parent or guardian believes that a child has provided personal information to us without appropriate permission, they should contact us so that we can review and, where appropriate, delete the information.

14. Third-Party Websites

Our website may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy practices, content, or security of third-party services. We recommend reviewing the privacy policy of each external website before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to:

Our business practices.
Our website or services.
The providers we use.
Legal or regulatory requirements.

The revised policy will be published on this page with an updated revision date. Material changes may also be communicated through the website or by another appropriate method.