Cookie Policy

Last updated: 27 July 2026

This Cookie Policy explains how Little Ones Universe uses cookies and similar technologies when you visit or interact with littleonesuniverse.co.uk.

It describes:

  • What cookies and similar technologies are.

  • Why we use them.

  • The types of cookies that may be used.

  • When your consent is required.

  • How you can manage or withdraw your preferences.

This Cookie Policy should be read together with our Privacy Policy, which provides further information about how we collect, use, disclose, and protect personal information.

1. About Little Ones Universe

This website is operated by:

Business name: Little Ones Universe
Business address: 63–66 Hatton Garden, London EC1N 8LE, United Kingdom
Website: littleonesuniverse.co.uk
Email: contact@littleonesuniverse.co.uk
Telephone: +44 20 8829 9526

References in this policy to “Little Ones Universe,” “we,” “us,” or “our” refer to the business identified above.

2. What Are Cookies?

Cookies are small data files that websites store on your computer, smartphone, tablet, or other internet-enabled device.

Cookies allow a website to recognise a device or browser during a visit or across multiple visits. They may be used to:

  • Keep a shopping basket active.

  • Remember website preferences.

  • Maintain secure sessions.

  • Support account login features.

  • Measure website performance.

  • Understand how visitors use a website.

  • Personalise content.

  • Measure advertising effectiveness.

Cookies do not always identify you directly by name. However, information collected through cookies may identify or distinguish your browser or device and may be treated as personal information when combined with other data.

3. Similar Technologies

In addition to traditional cookies, our website may use similar storage or access technologies.

These may include:

  • Tracking pixels.

  • Web beacons.

  • Tags.

  • Scripts.

  • Software development kits.

  • Local storage.

  • Session storage.

  • Device identifiers.

  • Link-tracking technologies.

  • Browser or device recognition tools.

For simplicity, this policy refers to cookies and similar technologies collectively as “cookies.”

The same legal and consent principles may apply where a technology stores information on, or accesses information from, your device.

4. First-Party and Third-Party Cookies

Cookies used on our website may be either first-party or third-party cookies.

First-Party Cookies

First-party cookies are placed directly by Little Ones Universe or by technology operating on our behalf under our website domain.

They may support functions such as:

  • Shopping baskets.

  • Checkout.

  • Customer accounts.

  • Security.

  • Cookie preferences.

  • Website performance.

Third-Party Cookies

Third-party cookies are placed or accessed by another organisation whose services are integrated into our website.

These organisations may include:

  • Ecommerce platform providers.

  • Payment providers.

  • Analytics services.

  • Advertising platforms.

  • Social media services.

  • Fraud-prevention providers.

  • Customer-support tools.

  • Embedded content providers.

Third parties may use information collected through their technologies in accordance with their own privacy and cookie policies.

5. Session and Persistent Cookies

Cookies may remain on your device for different periods.

Session Cookies

Session cookies normally remain active only while your browser is open. They are generally deleted when you close your browser.

They may be used to:

  • Maintain your shopping session.

  • Keep products in your basket.

  • Support navigation between pages.

  • Maintain checkout security.

Persistent Cookies

Persistent cookies remain on your device after the browser is closed until:

  • Their specified expiry date is reached.

  • You delete them.

  • They are replaced or withdrawn.

They may be used to remember preferences, recognise returning visitors, measure website performance, or support permitted marketing activities.

6. How We Use Cookies

Little Ones Universe may use cookies to:

  • Operate and secure the website.

  • Keep products in your shopping basket.

  • Process checkout activity.

  • Remember your cookie choices.

  • Maintain customer-account sessions.

  • Detect and prevent fraud or misuse.

  • Improve website speed and reliability.

  • Identify technical problems.

  • Understand which pages and products are popular.

  • Measure how visitors navigate the website.

  • Remember language, region, or display preferences.

  • Personalise website features where permitted.

  • Measure marketing campaigns.

  • Present relevant advertising where you have provided consent.

We do not intend to use cookies to collect sensitive personal information without an appropriate legal basis and any consent required by law.

7. Categories of Cookies We May Use

The cookies used on our website may fall into the categories described below.

The exact cookies available may depend on the website features, services, and third-party tools in use at the time of your visit.

8. Strictly Necessary Cookies

Strictly necessary cookies are required for the website or a service you have requested to operate properly.

They may be used to:

  • Keep the website secure.

  • Maintain your shopping basket.

  • Remember products during checkout.

  • Process orders and payments.

  • Maintain account login sessions.

  • Distribute website traffic securely.

  • Detect fraud or suspicious activity.

  • Remember your cookie-consent choices.

  • Provide forms or services requested by you.

Because these cookies are necessary to provide the website or a requested service, they cannot normally be disabled through our cookie-preference tool.

You may be able to block them through your browser settings, but doing so may prevent important parts of the website from functioning.

9. Analytics and Performance Cookies

Analytics and performance cookies help us understand how visitors interact with our website.

They may collect information such as:

  • Pages viewed.

  • Products viewed.

  • Links selected.

  • Time spent on particular pages.

  • Website entry and exit pages.

  • Referring websites.

  • General device and browser information.

  • Approximate location based on technical information.

  • Page-loading performance.

  • Error messages.

  • General navigation activity.

We use this information to:

  • Measure website traffic.

  • Identify popular products or pages.

  • Understand customer journeys.

  • Detect technical problems.

  • Improve website design and navigation.

  • Evaluate website performance.

  • Improve our services.

Where reasonably possible, analytics information may be aggregated or configured to reduce direct identification.

Analytics cookies that are not strictly necessary will be used only after the required consent has been provided.

10. Functional Cookies

Functional cookies allow the website to remember choices you make and provide enhanced features.

They may remember:

  • Language preferences.

  • Regional settings.

  • Display preferences.

  • Recently viewed products.

  • Saved account choices.

  • Accessibility preferences.

  • Customer-support settings.

Without these cookies, some optional or personalised features may not work as intended.

Where functional cookies are not strictly necessary to provide a service you requested, they will be used only with your consent.

11. Advertising and Marketing Cookies

Advertising and marketing cookies may be used to:

  • Measure the effectiveness of advertising.

  • Understand whether an advertisement led to a website visit or purchase.

  • Limit how often an advertisement is displayed.

  • Build an understanding of interests based on browsing activity.

  • Present advertisements that may be more relevant.

  • Create or measure audiences for advertising campaigns.

  • Support retargeting or similar marketing activity.

  • Measure interactions across websites or platforms.

These cookies may allow advertising providers to recognise your browser or device across different websites, applications, or services.

Advertising and marketing cookies are not considered essential to the operation of our website. They will not be used unless you have provided the required consent.

You may withdraw your consent at any time through the cookie-preference tool available on our website.

12. Social Media Cookies

Our website may include links, buttons, plugins, videos, or other content connected with social media platforms.

These features may allow a social media provider to:

  • Recognise your browser or device.

  • Record that you visited our website.

  • Connect your visit with your social media account.

  • Measure engagement with embedded content.

  • Personalise content or advertising.

  • Enable content sharing.

A social media provider may collect information even where you do not actively select a social media button, depending on how its technology is configured.

Where consent is required, social media cookies or similar technologies will not be activated until you provide that consent.

13. Payment and Checkout Technologies

Third-party payment providers may use cookies or similar technologies when you choose a payment method or proceed through checkout.

These technologies may be necessary to:

  • Process and authenticate payments.

  • Prevent fraudulent transactions.

  • Maintain payment-session security.

  • Remember the selected payment method.

  • Meet regulatory or security requirements.

Some payment-provider technologies may operate directly on the payment provider’s website or embedded service rather than under our direct control.

You should review the payment provider’s own privacy and cookie information for details about its practices.

14. Fraud-Prevention and Security Technologies

We may use cookies or similar technologies to protect customers and our business from:

  • Fraudulent transactions.

  • Account misuse.

  • Automated attacks.

  • Unauthorised access.

  • Payment abuse.

  • Malicious activity.

  • Website-security threats.

Where these technologies are strictly necessary for security or fraud prevention connected with a service you have requested, they may operate without optional cookie consent.

15. Consent and Your Choices

When you first visit our website, you may be shown a cookie banner or preference tool.

The tool may allow you to:

  • Accept all optional cookies.

  • Reject all optional cookies.

  • Choose which categories to allow.

  • Review more detailed cookie information.

  • Save your preferences.

Strictly necessary cookies may operate automatically because they are required to provide the website or services you request.

We will request your consent before using non-essential cookies where consent is required by applicable law.

Your consent must be given through a clear affirmative choice. Simply continuing to browse the website will not, by itself, be treated as consent to optional cookies.

16. Withdrawing or Changing Consent

You may change or withdraw your cookie consent at any time.

You can normally do this by selecting the cookie-settings or cookie-preferences link available in the website footer or through the cookie banner.

Withdrawing consent will not affect the lawfulness of cookie use that occurred before consent was withdrawn.

After you update your preferences:

  • New optional cookies in rejected categories should no longer be placed.

  • Existing cookies may need to be removed from your browser manually.

  • Some website features may become less personalised.

  • Previously collected information may still be retained where we have another lawful reason to retain it.

17. Rejecting Optional Cookies

You should be able to reject optional cookies without losing access to the main shopping functions of our website.

Rejecting analytics, functional, or marketing cookies may mean that:

  • Website preferences are not remembered.

  • Some optional features do not operate.

  • Content is less personalised.

  • We receive less information about website performance.

  • Advertising may be less relevant but may still be displayed elsewhere.

Strictly necessary cookies will continue to operate where required for the website or requested services.

18. Managing Cookies Through Your Browser

Most browsers allow you to view, block, restrict, or delete cookies.

Browser settings may allow you to:

  • Block all cookies.

  • Block third-party cookies.

  • Delete existing cookies.

  • Receive a warning before a cookie is stored.

  • Allow cookies only for selected websites.

  • Clear cookies when the browser closes.

The steps differ depending on the browser and device you use. Review the help or privacy settings in your browser for detailed instructions.

Blocking all cookies may prevent the website from functioning correctly. For example, you may be unable to:

  • Add or retain products in your basket.

  • Sign in to an account.

  • Complete checkout.

  • Save cookie preferences.

  • Use secure website features.

19. Managing Cookies on Mobile Devices

Mobile devices may provide additional controls for:

  • Advertising identifiers.

  • Cross-application tracking.

  • Location permissions.

  • Browser storage.

  • Personalised advertising.

  • Application permissions.

These settings are generally available through the privacy or advertising section of the device’s operating system.

Changing device settings may not automatically remove cookies already stored in your mobile browser.

20. Do Not Track and Similar Signals

Some browsers offer “Do Not Track” or similar privacy signals.

There is not always a single, consistently applied industry standard for responding to every browser-based tracking signal.

Where we recognise and support a legally required or widely accepted preference signal, we will handle it in accordance with applicable law and our technical capabilities.

The most reliable way to manage optional cookies on our website is through the cookie-preference tool.

21. Cookie Duration

Cookies may remain active for different periods depending on their purpose.

Some cookies expire:

  • When you close your browser.

  • After a few minutes or hours.

  • After several days or months.

  • At the end of a defined measurement period.

  • When you delete them.

  • When you withdraw consent and the cookie is removed.

  • At the expiry period set by a third-party provider.

We aim to avoid retaining cookies for longer than reasonably necessary for their stated purpose.

A detailed cookie list, where available through our consent tool, may provide the name, provider, purpose, category, and duration of individual cookies.

22. Cookie Preference Records

We may retain a record of your cookie choices.

This may include:

  • Whether consent was provided.

  • Which categories were accepted or rejected.

  • The date and time of the preference.

  • The version of the cookie notice shown.

  • A consent or device identifier.

This information may be necessary to:

  • Remember your preferences.

  • Demonstrate compliance with legal requirements.

  • Avoid repeatedly displaying the same consent request.

  • Determine when consent should be requested again.

A cookie used solely to remember your cookie preferences may be treated as necessary for the operation of the consent mechanism.

23. When We May Ask for Consent Again

We may ask you to review or renew your cookie preferences where:

  • Your consent record expires.

  • We introduce new cookie categories.

  • The purposes of existing cookies change materially.

  • New third-party providers are introduced.

  • The law or regulatory guidance changes.

  • We cannot recognise your previous choice.

  • You clear your browser cookies.

  • You use a different browser or device.

Your preferences may need to be selected separately on each browser or device.

24. Personal Information Collected Through Cookies

Depending on the technologies used, cookie-related information may include:

  • IP address.

  • Cookie or device identifiers.

  • Browser type.

  • Device type.

  • Operating system.

  • Approximate location.

  • Website activity.

  • Product views.

  • Basket activity.

  • Referral information.

  • Advertising interactions.

  • Session and security data.

This information may constitute personal information under data-protection law, even where it does not directly include your name.

Further information about how we process personal information is provided in our Privacy Policy.

25. Lawful Basis for Related Processing

Where cookies or similar technologies require consent, we will rely on your consent before storing or accessing information on your device.

Where personal information is subsequently processed using information collected through cookies, the applicable lawful basis may depend on the purpose and circumstances.

Depending on the activity, this may include:

  • Consent.

  • Legitimate interests.

  • Performance of a contract.

  • Compliance with a legal obligation.

Where consent is required for the cookie itself, another lawful basis will not be used to avoid the requirement to obtain cookie consent.

26. Third-Party Providers

Third-party service providers may place or access cookies through our website.

Depending on the services used by Little Ones Universe, these providers may support:

  • Website hosting.

  • Ecommerce functionality.

  • Payment processing.

  • Delivery services.

  • Website analytics.

  • Customer support.

  • Fraud prevention.

  • Social media features.

  • Advertising and campaign measurement.

We do not control every aspect of how third parties use information after it is collected through their independent services.

You should review the privacy and cookie policies of relevant third parties to understand:

  • What they collect.

  • How they use information.

  • How long they retain it.

  • Whether information is transferred internationally.

  • How to exercise your privacy choices.

27. International Data Transfers

Some cookie providers or technology suppliers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate safeguard is used where required.

Such safeguards may include:

  • A UK adequacy regulation.

  • Approved contractual protections.

  • The UK International Data Transfer Agreement.

  • The UK Addendum to approved standard contractual clauses.

  • Another legally recognised transfer mechanism.

Further information about international transfers is provided in our Privacy Policy.

28. Children’s Privacy

Our website sells products that may be intended for babies or children, but the website is intended to be used by adults.

We do not knowingly use cookies to build advertising profiles of children who are unable to provide valid consent.

Parents or guardians who believe that a child has interacted with our website in a way that raises privacy concerns should contact us.

We will review the concern and take appropriate action where necessary.

29. Your Data-Protection Rights

Where information collected through cookies constitutes personal information, you may have rights under applicable UK data-protection law.

Depending on the circumstances, these may include the right to:

  • Request access to your personal information.

  • Request correction of inaccurate information.

  • Request deletion of eligible information.

  • Object to certain processing.

  • Request restriction of processing.

  • Request data portability.

  • Withdraw consent.

  • Complain to the Information Commissioner’s Office.

These rights may be subject to legal conditions and exceptions.

To exercise a right, contact us using the details at the end of this policy.

30. Cookie List

The exact cookies used by our website may change as website features and service providers are updated.

Where available, our cookie-preference tool will provide a current list containing information such as:

  • Cookie name.

  • Provider.

  • Purpose.

  • Category.

  • Duration.

  • Whether it is a first-party or third-party cookie.

A technical scan of the live website should be completed before publication so that this section or the cookie-preference tool accurately identifies all active cookies and similar technologies.

31. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in:

  • The cookies or technologies we use.

  • Website functionality.

  • Third-party service providers.

  • Our business practices.

  • Data-protection or electronic-communications law.

  • Regulatory guidance.

The updated version will be published on this page with a revised “Last updated” date.

Where a change materially affects how optional cookies are used, we may request your consent again.

32. Contact Us

For questions about this Cookie Policy, our use of cookies, or your privacy choices, contact:

Little Ones Universe
63–66 Hatton Garden
London EC1N 8LE
United Kingdom

Website: littleonesuniverse.co.uk
Email: contact@littleonesuniverse.co.uk
Telephone: +44 20 8829 9526

Business hours:

Monday to Friday: 9:30 AM–5:00 PM
Saturday: 9:00 AM–5:30 PM
Sunday: Closed