DMCA Policy

Copyright Infringement and DMCA Policy

Last updated: 27 July 2026

Little Ones Universe respects the copyright and intellectual-property rights of creators, businesses, customers, and other rights holders. We expect all users of our website to respect those rights as well.

This policy explains how copyright owners or their authorised representatives may report material appearing on littleonesuniverse.co.uk that they believe infringes their rights.

As a business based in the United Kingdom, we consider copyright complaints in accordance with applicable UK law, including the Copyright, Designs and Patents Act 1988. Where United States law applies to a particular service, provider, user, or complaint, we may also process a notice in accordance with the relevant provisions of the United States Digital Millennium Copyright Act.

References to “DMCA notices” in this policy apply only where the DMCA is legally relevant.

1. About Little Ones Universe

This website is operated by:

Business name: Little Ones Universe
Business address: 63–66 Hatton Garden, London EC1N 8LE, United Kingdom
Website: littleonesuniverse.co.uk
Email: contact@littleonesuniverse.co.uk
Telephone: +44 20 8829 9526

References in this policy to “Little Ones Universe,” “we,” “us,” or “our” refer to the business identified above.

2. Scope of This Policy

This policy applies to copyright complaints concerning material made available through our website, including, where applicable:

Website text and articles.
Product descriptions.
Product photographs and videos.
Graphics, illustrations, and designs.
Customer reviews or uploaded images.
Logos and promotional materials.
Downloadable content.
Other material hosted, displayed, or transmitted through our website.

This policy is intended to establish a practical process for reviewing copyright complaints. It does not determine ownership or finally resolve legal disputes between parties.

3. Our Approach to Copyright Complaints

When we receive a sufficiently detailed copyright complaint, we may:

Acknowledge receipt of the complaint.
Request further information or evidence.
Investigate the location and source of the material.
Contact the person or supplier responsible for providing the material.
Temporarily restrict access while the complaint is reviewed.
Remove or disable access to material where appropriate.
Reject a complaint that is incomplete, unsupported, abusive, or clearly invalid.
Restore material where a complaint is withdrawn or successfully challenged.
Preserve relevant records where reasonably necessary.
Take action against users who repeatedly infringe intellectual-property rights.

We may take interim action without accepting that infringement has occurred.

The existence of a complaint does not automatically establish that the disputed material is unlawful.

4. Before Submitting a Complaint

Before sending a copyright complaint, please consider whether:

You own the copyright or are authorised to act for the copyright owner.
The material is protected by copyright.
Little Ones Universe hosts or controls the material.
The material is being used without permission.
A copyright exception, licence, permission, or other lawful basis may apply.
The complaint concerns copyright rather than a trademark, privacy, design-right, defamation, or contractual issue.

Submitting an inaccurate or misleading complaint may cause harm to other parties and may expose the sender to legal liability.

You may wish to obtain independent legal advice before submitting a notice, particularly where ownership, licensing, or permitted use is disputed.

5. Reporting Copyright Infringement

If you believe that material available through our website infringes copyright owned by you or by someone you are authorised to represent, send a written notice to:

Email: contact@littleonesuniverse.co.uk

You may also send the notice by post to:

Copyright Complaints
Little Ones Universe
63–66 Hatton Garden
London EC1N 8LE
United Kingdom

Using the subject line “Copyright Infringement Notice” may help us identify and process your communication.

6. Information Required in a Copyright Notice

To help us assess your complaint, your notice should contain:

Your full legal name and, where applicable, the name of the organisation you represent.
Your postal address, email address, and telephone number.
Identification of the copyright owner.
An explanation of your authority to act where you are not the copyright owner.
A clear description of the copyrighted work claimed to have been infringed.
Where multiple works are involved, a representative or complete list of the affected works.
Identification of the material alleged to be infringing.
The exact webpage address, product page, review, image location, or other information reasonably sufficient for us to locate the material.
A description of how the disputed material allegedly infringes the protected work.
Information supporting ownership, such as publication details, original files, dated records, licences, registrations, or other appropriate evidence.
A statement that you genuinely believe the disputed use has not been authorised by the copyright owner, its representative, or applicable law.
A statement that the information in the notice is accurate.
Your physical or electronic signature.

Where a notice is intended to comply specifically with the DMCA, it should also include any declarations required under applicable United States law, including a statement made under penalty of perjury that the sender is authorised to act for the owner of the allegedly infringed exclusive right.

7. Incomplete Notices

A notice that does not provide enough information may delay our review.

Where reasonably possible, we may contact the sender and request:

Missing contact details.
Evidence of ownership or authority.
A clearer description of the protected work.
A precise location for the disputed material.
Further explanation of the alleged infringement.
A required declaration or signature.

We are not required to remove material solely because we receive a vague, automated, unsupported, or incomplete allegation.

8. Multiple Works or Webpages

Where a complaint concerns multiple works, images, products, or webpages, please identify each item clearly.

A spreadsheet or structured list may be used where it includes:

The protected work.
The disputed material.
The exact webpage location.
The nature of the alleged infringement.
Any relevant licence or ownership information.

A general request to remove all material associated with a business, brand, creator, or website may be insufficient if the allegedly infringing items cannot reasonably be identified.

9. Review of a Notice

After receiving a complaint, we may assess:

Whether the notice contains sufficient information.
Whether the sender appears to own or represent the relevant rights.
Whether the material can be located.
Whether Little Ones Universe hosts or controls the material.
Whether permission or a licence may exist.
Whether a legal exception may apply.
Whether the complaint relates to copyright or another type of dispute.
Whether temporary or permanent action is appropriate.

We may share relevant details of the complaint with:

The person who supplied or uploaded the material.
The relevant product supplier or manufacturer.
Our ecommerce, hosting, or technology provider.
Our legal or professional advisers.
A competent authority where required by law.

Personal information will be handled in accordance with our Privacy Policy and applicable law.

10. Removal or Restriction of Material

Where we reasonably believe that action is appropriate, we may remove or disable access to disputed material.

We may also:

Unpublish a product page.
Remove an image or description.
Restrict a customer review or upload.
Suspend a user’s ability to submit content.
Cancel an account associated with repeated infringement.
Refer the issue to a hosting or ecommerce provider.
Preserve copies for evidential or legal purposes.

Removal or restriction does not necessarily mean that we agree with every allegation in the complaint.

11. Notice to the Content Provider

Where appropriate and legally permitted, we may notify the person or organisation that provided the disputed material.

That notice may include:

Identification of the removed or restricted material.
A summary or copy of the copyright complaint.
The complainant’s contact information.
Instructions for responding or challenging the removal.
A request for evidence of ownership, permission, or licensing.

By submitting a complaint, you acknowledge that information contained in it may be disclosed where reasonably necessary to investigate and resolve the matter.

Do not include unnecessary confidential or sensitive information in your notice.

12. Challenging a Removal

A person who believes that their material was removed or disabled because of an error, misidentification, valid licence, or lawful use may submit a written response.

The response should include:

The responder’s full legal name.
Postal address, telephone number, and email address.
Identification of the removed or restricted material.
The location at which the material previously appeared.
An explanation of why the removal is believed to be incorrect.
Evidence of ownership, permission, licensing, or another lawful basis.
A statement confirming that the information supplied is accurate.
A physical or electronic signature.

The response should be sent to:

Email: contact@littleonesuniverse.co.uk

Use the subject line “Copyright Removal Response” where possible.

13. DMCA Counter-Notices

Where the United States DMCA legally applies, a counter-notice should substantially include:

The sender’s physical or electronic signature.
Identification of the material removed or disabled.
Identification of the location where the material appeared before it was removed or disabled.
A statement under penalty of perjury that the sender has a good-faith belief that the material was removed or disabled because of mistake or misidentification.
The sender’s full name, postal address, telephone number, and email address.
A statement consenting to the jurisdiction of the appropriate United States federal district court where required by the DMCA.
A statement agreeing to accept service of process from the person who submitted the original notice or that person’s representative.

Do not state that you consent to the jurisdiction of the courts of England and Wales as a substitute for the jurisdiction declaration required by the DMCA. A UK-law response and a formal US DMCA counter-notice are not necessarily the same procedure.

14. Restoration of Material

After receiving a valid challenge or counter-notice, we may provide it to the original complainant.

We may restore the disputed material where:

The original complaint is withdrawn.
The parties reach an agreement.
The complainant does not provide evidence of further legal action within an applicable statutory period.
We conclude that removal is no longer appropriate.
Restoration is required by law or by a relevant service provider.

Where the DMCA applies, restoration may occur within the period prescribed by United States law after a valid counter-notice is forwarded, unless the original complainant informs the relevant service provider that court proceedings have been commenced.

Outside a formal DMCA process, no fixed restoration period applies under this policy. The timing will depend on the nature of the complaint, the evidence provided, the parties involved, and applicable law.

15. Court Proceedings and Legal Disputes

Little Ones Universe is not a court and cannot make a final determination regarding disputed copyright ownership or infringement.

Where the parties provide conflicting credible claims, we may:

Keep the material restricted while the dispute continues.
Ask the parties to obtain independent legal advice.
Require a court order or binding agreement before restoring material.
Refer the issue to our hosting or ecommerce provider.
Comply with any valid legal order received.

The parties remain responsible for enforcing and defending their own legal rights.

16. False or Misleading Claims

You must not knowingly submit a complaint or response containing false, misleading, or materially inaccurate information.

Misuse of the copyright-reporting process may include:

Claiming rights you do not own.
Reporting content that is authorised or licensed.
Concealing relevant permission.
Knowingly misidentifying material.
Using a copyright complaint to pursue an unrelated commercial dispute.
Attempting to remove lawful criticism or competition.
Providing a false declaration or signature.

We may reject abusive notices, restrict access to our reporting process, or take other appropriate action.

False statements may also expose the sender to liability under applicable law.

17. Trademark and Other Intellectual-Property Complaints

This policy primarily addresses copyright.

For complaints involving:

Trademarks.
Passing off.
Registered or unregistered designs.
Patents.
Counterfeit products.
Trade secrets.
Rights of publicity.
Privacy rights.
Defamation.

A trademark or design complaint should not be presented as a DMCA notice unless it also involves a genuine copyright issue.

18. Repeat Infringement

Where user accounts, reviews, uploads, or other user-submitted content are available, we may take action against repeat infringers in appropriate circumstances.

Such action may include:

Issuing a warning.
Removing individual submissions.
Restricting upload or review features.
Suspending an account.
Permanently terminating access.
Blocking further submissions.
Referring serious matters to relevant providers or authorities.

When deciding what action is appropriate, we may consider:

The number and nature of previous complaints.
Whether previous complaints were valid.
Whether the user acted knowingly.
Whether the user responded to warnings.
The seriousness and frequency of the conduct.
Whether account termination would be proportionate.

19. Supplier and Manufacturer Content

Some product descriptions, images, logos, or marketing materials may be supplied by manufacturers, distributors, or other commercial partners.

If a complaint relates to supplier-provided material, we may:

Contact the supplier.
Request evidence of its authority to provide the material.
Temporarily remove the affected content.
Replace the content with authorised material.
Terminate use of content that cannot be verified.
Provide relevant complaint details to the supplier.

Supplier origin does not prevent us from reviewing and acting on a credible copyright complaint.

20. Customer Reviews and Uploaded Content

Where customers can submit reviews, images, videos, or other material, they must submit only content that they own or are authorised to use.

By submitting content, a user confirms that:

The content is original or properly authorised.
Its publication does not infringe another person’s rights.
Any individuals shown have provided appropriate permission where required.
The content does not contain unlawfully copied photographs, text, music, artwork, or video.

Further requirements relating to user submissions may be stated in our Terms and Conditions.

21. Preservation of Evidence

Removal of content does not necessarily mean that all copies or records will be immediately deleted.

We may retain limited records where reasonably necessary to:

Investigate a complaint.
Respond to a counter-notice.
Demonstrate how a complaint was handled.
Resolve a legal dispute.
Establish, exercise, or defend legal claims.
Comply with legal, regulatory, or accounting obligations.
Prevent repeated infringement.

Records will be retained and protected in accordance with our Privacy Policy and applicable data-protection law.

22. Confidentiality and Data Protection

We may use this information to:

Verify the parties.
Investigate the complaint.
Locate disputed material.
Communicate with the parties.
Obtain legal advice.
Comply with legal obligations.
Establish, exercise, or defend legal claims.

Information may be disclosed to the opposing party where reasonably necessary for a fair process.

Do not submit identity documents, payment details, confidential commercial information, or special-category personal information unless specifically requested and genuinely necessary.

23. No Guarantee of a Particular Outcome

Submitting a copyright complaint does not guarantee that material will be removed.

Submitting a response or counter-notice does not guarantee that material will be restored.

Our decision will depend on:

The information supplied.
The apparent validity of the claim.
The applicable legal framework.
The level of control we have over the material.
Instructions from our hosting or ecommerce provider.
Any court order or other legal requirement.
The need to protect the rights of all parties.

24. Website and Hosting Providers

Some website content or functionality may be hosted, stored, or processed by third-party technology providers.

Where appropriate, we may forward a copyright complaint to a relevant provider or direct the complainant to that provider’s reporting process.

A third-party provider may apply its own:

Copyright policy.
Notice-and-takedown procedure.
Counter-notice requirements.
Repeat-infringer rules.
Governing law.
Processing timeframes.

Little Ones Universe cannot guarantee the action or response time of an independent provider.

25. United States DMCA Agent

United States DMCA safe-harbour procedures may require a qualifying online service provider to designate an agent with the United States Copyright Office and publish the agent’s contact details.

The general contact information in this policy does not, by itself, confirm that Little Ones Universe has completed a formal DMCA agent designation.

Where Little Ones Universe determines that formal designation is required or appropriate, the details of the registered agent should be inserted below:

Designated DMCA agent: [Insert registered agent’s full name]
Organisation: Little Ones Universe
Address: [Insert registered DMCA agent address]
Telephone: [Insert registered telephone number]
Email: [Insert registered DMCA email address]

This section should not be presented as a completed registration unless the agent has actually been designated through the United States Copyright Office’s registration system.

26. Applicable Law

Copyright complaints relating to Little Ones Universe will generally be considered under the law applicable to the relevant conduct, parties, website provider, and territory.

As a UK-based business, this may include the copyright laws of the United Kingdom.

United States DMCA procedures apply only where the relevant statutory requirements and jurisdictional conditions are satisfied.

Nothing in this policy creates a legal right, safe harbour, jurisdiction, or remedy that would not otherwise exist under applicable law.

27. Relationship With Other Policies

Use of our website remains subject to our Terms and Conditions.

Our processing of personal information relating to copyright complaints is governed by our Privacy Policy.

Where a complaint involves customer-submitted content, account use, or prohibited conduct, other provisions of our Terms and Conditions may also apply.